Asad Saddique built Raddal on short notice to allow him to design and build a new website for his fledgling start-up, iSwegways (after initially failing to succeed with freelance website builders). As it was not feasible to grow both new businesses simultaneously, Asad appointed a design and development team to oversee the project.
However, let’s focus here on iSwegways’ fascinating rise, whose website was built within a week. iSwegway began selling hoverboards at the dawn of the hoverboard trend in 2016. For more on the story behindiSwegway, click here.
Their premium products gained a stranglehold on the market while Raddal’s goal was to complete a premium and user-friendly e-commerce site in record time and to provide ongoing support as requirements and website features expanded.
Solid primary colours, crisp text and white space bring the design to life and highlight the brand’s message of trustworthiness and reliability. The website features animated GIF banners, fresh product pages, streamlined customer service system and striking imagery. The site’s stunning features allowed iSwegway to take advantage of the rising hoverboard trend.
We had a clear objective, but time was of the essence. The team at Raddal were incredible and were willing to work overtime to meet our completion time. I could not speak more highly of these amazing people. We would not have received our countless awards and achievements if it weren't for them.
Asad Saddique, Founder